Strategy – concepts & branding

WHY?

In general I often work conceptually within my creative projects, and added to my background within cultures, humans and international business studies it has been a natural augmentation for me to direct my attention towards working with Brand Strategy and concepts within business.

HOW CAN I HELP YOU?

Brand Strategy / Concepts / B2B services

I quickly see connections and potential regarding products/services/concepts which can be augmented, created or reinforced – and I can probably help you with sparring and some external eyes, if you are in one of these phases:

START-UP PHASES:

1. NEW START-UP with a product but not yet with a value based story and focus

2. START-UP WITH A LOT OF SERVICES/PRODUCTS but it’s a mess and you feel like getting an overview of what kind of value you should focus on – let’s just say it as it is: you have lost the ‘why’ and where you wanna go with it — to whom you wanna reach

3. START-UP WITH A LOT OF PROJECTS, BUT YOU NEED A BETTER OVERVIEW... of the activities and how they can create synergy, because you really wanna grow something even bigger! Psssst…. you need to outsource responsibility to grow big – so this overview is essential

ESTABLISHED COMPANY:

1. AUGMENT THE CLIENT PORTFOLIO.. you have a company, a product, a clear goal, but you need more clients/costumers – so you want consultancy within: scouting new clients, setting up meetings and follow up on the meetings.

2. PROMOTE YOUR PRODUCTS STRONGER AND MORE TARGET ORIENTED.. you want to promote your brand/product in new markets and need consultancy with this – as part of that an overall brand strategy and adaptions to the new market/country could be a solution – lets find a solution that fits your needs.

ESTABLISHED COMPANY WITH THE TWO NEEDS FROM ABOVE:

1. AUGMENT THE CLIENT PORTFOLIO + 2. PROMOTE YOUR PRODUCT STRONGER AND MORE TARGET ORIENTED

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THIS:

My main interests are: brand collaboration, corporate branding, re-branding, naming, luxury brands, positioning, consumer understanding, value proposition and brand adaptions to new consumers/countries, scouting within import/export B2B meetings.

If you want to know more, please call or write on:

Phone: +45 28262986

E-mail: lykkelgj@gmail.com

Input for start-ups

Projects