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I started the concept in 2010 as ‘Add-happiness’. In 2017 I began to redefine and simplify it, still with the core values intact. As part of that redefinition POECTA® became the new name of my concept.
In my work I want to combine & express a depth & lightness in one. I see both, the depth and the lightness as fundamental for a ‘whole human’.
My main approach is conceptual and symbolistical – as the ideas and reflections in an art series is my focus. The genres in the paintings are a mix between postimpressionism & naivism, and the motives are often landscapes.
I create art & offer consultancy within concept creation & brand strategies – on this site you can see examples of my own creative projects and also see examples of business cases made for companies
POECTA 